Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”-Edward Bernays, PropagandaĪ seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society.
#EDWARD BERNAYS ENGINEERING OF CONSENT SUMMARY MANUAL#
Those who manipulate this unseen mechanism “Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”-Noam Chomsky
“Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”-Noam Chomsky “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society.
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